Our culture has disconnected from nature and we've lost our sense of personal accountability. Many of us float through life physically expressing our indifference to the environment, our fellow citizens, and the global community. We believe it’s time to popularize personal accountability. We believe it’s time for society to realize that our actions have a global impact. One ounce of coffee in the garbage is more than an ounce of coffee in the garbage; it’s the thousand ounces of water required to cultivate the beans. It’s the product of a large network of people, places, and things that work hard to create a beverage that keeps us awake, makes us feel good, and deserves to be called the most popular beverage in the world. However, everything we do depends on everything we know, which means we can’t motivate people to change without first creating awareness. That’s why we created roomfor.org. We’re not just here to whine about the waste; we’re here to show people that there are simple solutions to even the largest problems. Big solutions are like big problems - they both start small.