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| For millions of Americans there’s nothing more routine than getting coffee to-go. To-go cups are typically served filled to the brim, which is fine if you like your coffee black, but this leaves milk- and cream-lovers with a compromised experience.
Some baristas are required to leave room by default, but this only frustrates the customers who prefer their coffee black. but itʼs quite difficult to interpret exactly what “a little room” or “a lot of room” means, so customers often end up using the distance between their index finger and thumb to provide an approximation. Good luck getting it just right.
Ultimately, customers receive too little (or too much) and decide it's easier to make room later. This situation is inconvenient and terribly wasteful. |
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| As a commodity, coffee is second only to oil, and it’s worldwide popularity demands a disproportionately large percentage of the world’s natural resources. In fact, when you take production into consideration, it takes about 125 gallons of fresh water to produce enough coffee to fill a 16-ounce cup. That's about the daily water usage in an average household. |
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Let's say every morning you make room for 3 ounces of milk.
By the end of the year, you've wasted at least 8,554 gallons of water a year.
*approximate values
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coffee dumped |
global impact |
yearly impact |
1 oz |
8 gal |
2,851 gal |
2 oz |
15 gal |
5,703 gal |
3 oz |
23 gal |
8,554 gal |
4 oz |
31 gal |
11,405 gal |
5 oz |
39 gal |
14,256 gal |
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